What is the keyword? - Types of keywords

What is the keyword?

In simple terms, the type of words and phrases we search for when searching for information on the Internet are keywords. Keywords are actually shorthand for all things. It shows results for specific websites. It may consist of a couple of words or a whole sentence.

Types of keywords

• Short tail keyword

• Long tail keyword

• short term fresh keyword

• long term evergreen keyword

• Product defining keyword

• customer defining keyword

• Geo targeting keyword

• LSI keyword

• intent targeting keyword

Short tail keywords

The keywords that are formed with one or two words are called short tail. Due to the small number of keywords, the number of keywords is high and the keywords of different websites are competitive with it. Shorttail terms tend to have higher search volumes because they are more common.

Long tail keywords are usually more than three to four words called long keywords. Because they are very special or specific, the volume is much lower than short tail keywords. They are usually used to increase website traffic or to write articles about any recent events or information or marketing related topics. As an example, it can be said how to see mobile data. Such topics are searched by people on Google for a long time, so they are called long tail keywords.

Short term fresh keywords

These are the kind of keywords that last for a short period of time. These keywords are usually related to recent events. Mainly, such keywords are used for marketing campaigns, increasing website traffic or writing news or articles based on recent events.

Long term evergreen keywords

These keywords are usually long lasting. That is, it is a type of keyword whose information will be needed today and will be needed even after 5 years. This information is so rich that you will need that information throughout your life. With such keywords, it is usually necessary to know about long-term topics, so they are called long-term evergreen keywords. Like, how to cut satar? All these questions people have been asking for ages.

Product defining keywords

These keywords are often long lasting. A type of keyword that will be useful today and 10 years from now, they are information so rich that you will need that information for the rest of your life. These keywords are usually related to long-term topics, so they are called long-term evergreen keywords. Like, how to cut satar? All these questions people have been asking for ages.

Customer is the defining keyword

The keyword that is used to find a specific customer to sell the product is called Customer defining keyword. Customer keywords typically refer to customer questions or problems and describe ways to resolve customer issues.

Intent targeting keywords

Keywords that answer questions and answers using what, why, how and where are called interactive targeting keywords.

Geo targeting keywords

The keywords that are used for SEO optimization by targeting people in a specific area are called geo targeting keywords.